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1 Conversion is determined from the point at which customers start to pay.
Nielsen, Commissioned by PayPal, a study to understand and measure the impact that PayPal has for ES-based LE merchants across different verticals (e.g., health & beauty, travel, fashion) by Nielsen Behavioural Panel of 21,591 desktop transactions from 7,705 ES consumers between October 2019 to September 2020.
Accepting PayPal gives marketplace shoppers a reason to trust you.
Customers who choose PayPal as a payment method are more likely to convert than those who do not. 1
Once you've signed up with PayPal, connecting your marketplace account is easy.
PayPal allows your website to accept credit and debit cards, PayPal, and local payment methods.